Company valuation is a process that determines the economic value of a business or a business unit, which may be necessary for various reasons, such as partial or total sale of the company, merger with another, or value creation within a specific period.
The valuation includes, among other factors, an examination of the company’s management, capital structure, future profit outlook and the market value of its assets.
Auren applies the most appropriate methods currently used, which focus on the company’s income-generating capacity and comparable market transactions. This process includes reviewing the sector environment, examining financial statements, developing projection models and discounting free cash flows.

The restructuring of liabilities is an analytical exercise aimed at replacing an inadequate liability with one that is more favorable for the company, in terms of terms and costs. The study includes the projection of the company’s financial situation in the long term and the determination of its payment capacity. Similarly, it involves identifying different financial leverage options, through the use of non-traditional instruments.
The need to restructure liabilities often arises from external circumstances, such as changes in the country’s economy, internal situations and a drastic decline in sales.

At Auren, we support the company in the creation, development and execution control of the Strategic Plan, envisioning the company’s future and establishing the way to achieve this.

There are many examples of entrepreneurship worldwide, where individuals considered what was available on the market to be insufficient and undertook ventures to create other options. These ventures include great examples of e-commerce, as well as those involving traditional commercial goods and services. In any case, it is important for entrepreneurs to manage the administrative, accounting and tax aspects from the very beginning, rather than waiting for the business to enter its production or maturity phase before addressing these requirements which are legal obligations, among other things.

Financial optimisation through the use of management indicators involves the preparation and analysis of financial and operational indicators that are key to the successful management of the company. The indicator map allows for a comprehensive analysis of the company’s performance and evolution.

When the corporate strategy focuses on driving the inorganic growth of the company, i.e. increasing its market shares or entering new business areas, shareholders typically consider mergers and acquisitions (M&A), which is an economic or market-driven decision aimed at, among other things:

• Economic: Increasing production capacity, reducing costs through operational synergies, indirectly recruiting human talent, strengthening the company’s know-how and taking advantage of tax incentives from unused tax losses or credits.
• Market: Increasing production capacity, gaining access to new customer lists or contracts, reducing competition, strengthening the brand and expanding into new business lines, cities or countries.

The financial evaluation of projects allows the economic outcomes of different investment alternatives to be estimated and compared, enabling the most informed decision to be made. Economic and financial aspects are a key part of the feasibility and profitability analysis of an investment project.
The main objective of the financial evaluation of a project is to determine its financial viability in terms of recovering the capital invested, the ability to repay loans and the profitability it would generate over time. Another essential aspect of the financial evaluation is identifying the main risks the project will face, both internal and external.