AUREN Israel’s Consulting Department offers top-tier advisory services based on extensive expertise in managing marketing and sales programmes locally and globally.
Each programme is customised to align with the client’s business strategy, ensuring stable development and sustained growth.

Our Areas of Expertise:

• Market Research and Analysis: In-depth examination of market trends and growth opportunities.
• Budgeting and Marketing Planning: Developing a tailored marketing budget and setting clear objectives.
• Marketing Strategies: Designing targeted marketing strategies to achieve business goals and enter new markets.
• Brand Management and Public Relations: Building and strengthening brand presence and customer communication.
• Sales Training and Coaching: Specialised sales training to enhance performance.
• Sales Infrastructure Development and Management: Advising on the set-up and management of an efficient sales infrastructure aligned with business objectives.

AUREN provides strategic business development consulting, helping organisations to drive growth through high-impact partnerships, new market opportunities and focused goals for product and service expansion. With a global network and in-depth market insight, we enable clients to maximise their business potential.

Our Areas of Expertise:

• Identifying strategic partnerships to create business value
• Exploring new markets and analysing market potential
• Expanding market share to maximise existing opportunities
• Developing strategies for new product and service launches aligned with market needs
• Leveraging AUREN’s international network to build global connections
• Implementing business development plans in co-ordination with marketing activities

At AUREN, our Human Capital experts are devoted to aligning organisational strategy with effective human capital management in order to drive business success.

Our Expertise:

• Talent Cultivation: Establishing pathways to develop and retain top talent, securing a competitive advantage in human capital.
• Leadership Development: Training and empowering leaders to enhance organisational capabilities and achieve team success.
• Organisational Structure & Development: Designing tailored structures and processes to improve efficiency and support business goals.
• Guided Change Processes: Facilitating change initiatives to ensure seamless transitions and align employees with strategic directions.
• HR Function Optimisation: Realigning HR practices to meet organisational goals  better and improve operational effectiveness.
• Restructuring Support: Providing assistance with restructuring efforts in order to align business operations with new objectives.

AUREN offers tailored services for transferring family and business assets to the next generation, designed for high net worth individuals, small businesses and family-owned companies in Israel.

Our Solutions:

• Tax and Organisational Planning: Flexible tax structures aligned with regulatory changes.
• Agreement Review: Minimising legal and financial risks.
• Family Wealth Management: Planning for asset security aligned with family values.
• Business and Asset Transfer: Structured processes to ensure continuity.
• Trusts and Ownership Structures: Establishing companies and trusts.
• Gift and Inheritance Tax Planning: Efficient tax solutions for intergenerational transactions.
• Investment Reporting: Comprehensive family investment reports.

AUREN’s experts develop strategies to preserve family wealth across generations, respecting family and business values.

Our Expertise:

• Estate Planning and Trusts: Developing estate strategies, asset distribution and trusts for value-based wealth transfer.
• Financial Management: Ongoing solutions to manage and preserve family assets effectively.
• Generational Wealth Transfer: Structuring wealth transfers to sustain family values in business.
• Family Business Support: Organisational and tax-efficient planning for family businesses.
• Philanthropy and Charitable Giving: Guidance for aligned social investments and philanthropy.
• Outsourced Management Functions: Tailored outsourcing for personal, financial, legal and tax needs.

Effective risk management engages the entire organisation, from the CEO downwards, in order to minimise potential impacts.
Nowadays, stakeholders expect corporate discipline and thorough control to address risks effectively.

Our ERM-Based Risk Management Process:

• Risk Assessment: Evaluating exposure to disruptions that could affect operations, revenue or reputation.
• Risk Analysis: Comparing any identified risks with established risk categories, such as costs, legal factors and deficiencies.
• Response Procedure: Implementing policies and processes to prevent or reduce risk impacts.
• Business Continuity Management: Establishing action plans, continuous improvement and assessing appropriate risk levels for organisational stability.

Auren provides essential financial management services for foreign companies establishing operations in Israel, including cash flow, pricing and outsourced CFO support.

Our Services:

• Financial Strategy: Long-term growth planning.
• Forecasting: Short- and long-term financial projections.
• Financial Systems: Aligning systems with local requirements.
• Budgeting: Annual planning for strategic direction.
• Financial Analysis: Insights for informed decisions.
• Capital Raising: Structuring and due diligence.
• Cash Flow Management: Ensuring financial stability.
• Cost Optimisation: Efficient cost management.
• M&A Support: Analysis and documentation for transactions in Israel.

Mergers and acquisitions require close management to secure smooth transitions and reduce risk.
Auren Israel connects purchasers and companies, including international investors in Israeli businesses, supporting each stage of the merger with strategies tailored to the client’s needs and goals.

Our Services Include:

• Due Diligence: Comprehensive financial and operational assessments to ensure full disclosure and reduce risks, covering:
  • Capital and Financial Performance: Analysis of income trends, profit margins and return on capital.
  • Competitor and Industry Review: Evaluation of market position and growth potential.
  • Financial Ratio Assessment: Use of metrics for a well-rounded view of any investment.
  • Management and Shareholders: Review of management expertise and shareholder structure.
  • Balance Sheet Analysis: Review of assets, liabilities and cash flow.
  • Stock and Dilution Analysis: Assessment of stock volatility and shareholder impact.
  • Risk Evaluation: Identification of industry and organisational risks.

Valuations are essential in order for organisations to navigate market uncertainties and maintain stability.
Auren’s experts perform comprehensive valuations to assess assets, business operations and financial health, aiding in strategic decisions for restructuring or integration when necessary.Our Areas of Expertise in Valuations:

• Economic Performance Models: Developing models, often using the Discounted Cash Flow (DCF) method to measure financial performance.
• Market and Industry Analysis: Conducting research to identify trends and impacts across various industries.
• Process Review and Efficiency Initiatives: Analysing and adjusting processes to enhance operational support.
• Data Preparation and Presentation: Assisting with data preparation for evaluation committees and presenting findings to stakeholders.

Managing bank credit and circulating capital is essential for maintaining a stable balance sheet and ensuring smooth operations.
Our Expertise:

• Bank Credit: Assessing total available credit based on repayment ability and bank resources to support business needs.
• Circulating Capital Management: Monitoring current assets and liabilities to maintain the cash flow for short-term operational costs.

Auren’s team helps businesses optimise bank credit and circulating capital, ensuring financial stability and effective resource management.