Through quantitative immersion, this seeks to explore in detail any specific needs or specific aspects in order to gain greater awareness of potential buyers of new residential properties, future housing concepts or locations of interest. This is complemented with qualitative information, in order to offer our clients the most appropriate product with which to obtain a greater return on investment.

We obtain the performance indicator that evaluates the company based on the client’s experience through their journey with the brand, allowing us to detect strengths and areas of opportunity. This is an important input used for client experience programmes.

This consists of carrying out strategic conversations and group dynamics in the universe impacted by the product or services of interest, in order to identify the points of contact or moments of truth for those involved. Subsequently, F2F (Face-to-Face) or TS (Telephone Surveys) field surveys are carried out in order to ascertain the evaluation in each identified aspect, and the frequency is programmed to verify any increases or decreases, to make it possible to alter them and thus make improvements at all times.