{"id":5984,"date":"2025-01-07T15:51:33","date_gmt":"2025-01-07T14:51:33","guid":{"rendered":"https:\/\/auren.com\/mx\/solution\/marketing\/"},"modified":"2025-02-03T03:53:25","modified_gmt":"2025-02-03T02:53:25","slug":"marketing","status":"publish","type":"solution","link":"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/soluciones\/marketing\/","title":{"rendered":"Mercadotecnia"},"content":{"rendered":"<section id=\"Header-block_5a0dd8d0550a2b0037aa24ce3a851f0d\" class=\"Header\">\r\n\r\n    <div class=\"hero\">\r\n                <div class=\"container\">\r\n            <div class=\"hero_header\">\r\n                                \r\n                <div class=\"hero_header_title\">\r\n                    <p class='' style=\"text-align: right;\"><strong>Mercadotecnia<\/strong><\/p>\n                <\/div>\r\n\r\n                                                \r\n                <div class=\"hero_header_subtitle\">\r\n                    <p style=\"text-align: right;\">Las metodolog\u00edas m\u00e1s innovadoras<\/p>\n                <\/div>\r\n\r\n                                \r\n            <\/div>\r\n        <\/div>\r\n        \r\n                <picture>\r\n            <source data-srcset=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-hero-solutions-financial-d.webp\"\r\n                media=\"(min-width: 1200px)\" \/>\r\n            <img decoding=\"async\" class=\"hero_bg lazyload\"\r\n                <img decoding=\"async\" width=\"640\" height=\"383\" data-src=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-hero-solutions-financial-d-1024x612.webp\" class=\"hero_bg lazyload\" alt=\"\" data-srcset=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-hero-solutions-financial-d-1024x612.webp 1024w, https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-hero-solutions-financial-d-300x179.webp 300w, https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-hero-solutions-financial-d-768x459.webp 768w, https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-hero-solutions-financial-d.webp 1200w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/383;\" \/>>\r\n        <\/picture>\r\n        \r\n                        <p class=\"hero_scroll\"><strong>Explorar m\u00e1s<\/strong> Despl\u00e1cese hacia abajo<\/p>\r\n                    <\/div>\r\n\r\n<\/section>\n\n\r\n<section id=\"Breadcrumbs-block_af41a1bb7e9d71ca130d2d478850e29f\" class=\"Breadcrumbs\">\r\n    \r\n        <nav class=\"breads\" aria-label=\"Breadcrumb\">\r\n            <ul class=\"container\">\r\n                <li><a href=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\">Home<\/a><\/li>\r\n                <li><span aria-current=\"page\">Mercadotecnia<\/span><\/li>            <\/ul>\r\n        <\/nav>\r\n\r\n                                                                                     \r\n    \r\n<\/section>\r\n\n\n\r\n<section id=\"ImageText-block_eca99415a5565525b2d49c51fa5aec7b\" class=\"ImageText\">\r\n\r\n    <section class=\"info \">\r\n        <div class=\"container\">\r\n            <div class=\"info_text\">\r\n                <div class=\"info_title\">\r\n                    <p class='' style=\"text-align: right;\">COMO TRABAJAMOS<\/p>\n                <\/div>\r\n                <div class=\"info_description\">\r\n                    <p>Identificamos las diversas necesidades de los clientes y con el equipo multidisciplinario proponemos una soluci\u00f3n integral, con los puntos de vista de las diferentes \u00e1reas.<\/p>\n                <\/div>\r\n            <\/div>\r\n            <div class=\"info_media\">\r\n                <div class=\"info_media_item info_media_item-1\">\r\n                    <div class=\"info_media_item_text\"><span class=\"title\"><\/span><\/div>\r\n                    <div class=\"info_media_item_text_claim\"><\/div>\r\n                    <span class=\"info_media_item_bg\">\r\n                                                    <img decoding=\"async\" width=\"640\" height=\"709\" data-src=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-info-media-1-i.webp\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-info-media-1-i.webp 738w, https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-info-media-1-i-271x300.webp 271w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/709;\" \/>                                            <\/span>\r\n                                                        <\/div>\r\n                <div class=\"info_media_claim\">\r\n                                    <\/div>\r\n                <div class=\"info_media_item info_media_item-2\">\r\n                    <div class=\"info_media_item_text\"><span class=\"title\"><\/span><\/div>\r\n                    <div class=\"info_media_item_text_claim\"><\/div>\r\n                    <span class=\"info_media_item_bg\">\r\n                                                    <img decoding=\"async\" width=\"594\" height=\"417\" data-src=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-info-media-2-i.webp\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-info-media-2-i.webp 594w, https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-info-media-2-i-300x211.webp 300w\" data-sizes=\"(max-width: 594px) 100vw, 594px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 594px; --smush-placeholder-aspect-ratio: 594\/417;\" \/>                                            <\/span>\r\n                                                        <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n<\/section>\r\n\r\n\n\n<section id=\"ChildPostsListDisplay-block_4e6174bbfc0ab8bc06f5c0fbefc9e962\" class=\"ChildPostsListDisplay\">\r\n\r\n    \r\n        \r\n        <section class=\"headlines\">\r\n            <div class=\"container\">\r\n                                    <div class=\"headlines_title\"><p>Soluciones en Mercadotecnia<\/p>\n<\/div>\r\n                \r\n                                    <div class=\"headlines_content\">\r\n                                                                            <div class=\"headlines_description\"><p>Combinando las diferentes metodolog\u00edas de los estudios de mercado, ofrecemos soluciones tanto en el \u00e1mbito cuantitativo y cualitativo, as\u00ed como la conjunci\u00f3n de \u00e9stos.<\/p>\n<\/div>\r\n                                            <\/div>\r\n                            <\/div>\r\n        <\/section>\r\n\r\n        <section class=\"accordion\">\r\n            <div class=\"container\">\r\n                                                    <div class=\"accordion_item\">\r\n                        <a class=\"accordion_item_header\" href=\"#\">360\u00b0 Inmobiliario<\/a>\r\n                        <div class=\"accordion_item_content align-items-center\">\r\n                            <div class=\"accordion_item_content_text w-100\"  style=\"max-width:unset!important\" >\r\n                                <p>A trav\u00e9s de una inmersi\u00f3n cuantitativa busca explorar a detalle necesidades puntuales o aspectos espec\u00edficos para ganar precisi\u00f3n de compradores potenciales de nuevos residenciales, futuros conceptos de vivienda o ubicaciones de inter\u00e9s, se complementa con informaci\u00f3n cualitativa, con la finalidad de ofrecer el mejor producto a tus prospectos, con lo cual obtienes un retorno de inversi\u00f3n m\u00e1s acelerado.<\/p>\n                                                            <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                                    <div class=\"accordion_item\">\r\n                        <a class=\"accordion_item_header\" href=\"#\">NPS \u2013 Net Promoter Score<\/a>\r\n                        <div class=\"accordion_item_content align-items-center\">\r\n                            <div class=\"accordion_item_content_text w-100\"  style=\"max-width:unset!important\" >\r\n                                <p>Obtenemos el indicador de rendimiento que eval\u00faa a la empresa en funci\u00f3n de la experiencia del cliente a trav\u00e9s de su customer journey con la marca, permitiendo detectar fortalezas y \u00e1reas de oportunidad. Es un insumo importante y utilizado para los programas de experiencia del cliente.<\/p>\n                                                            <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                                    <div class=\"accordion_item\">\r\n                        <a class=\"accordion_item_header\" href=\"#\">M\u00e9tricas y KPIs: Creaci\u00f3n y Monitoreo<\/a>\r\n                        <div class=\"accordion_item_content align-items-center\">\r\n                            <div class=\"accordion_item_content_text w-100\"  style=\"max-width:unset!important\" >\r\n                                <p>Consiste en llevar a cabo conversaciones estrat\u00e9gicas y din\u00e1micas de grupo al universo impactado por el producto o servicios de inter\u00e9s, con la finalidad de identificar los puntos de contacto o momentos de verdad para los involucrados. Posteriormente se realizan levantamientos de campo F2F (Face two Face) o TS (Telephone Surveys) para conocer la evaluaci\u00f3n en cada aspecto identificado, se programa la periodicidad para contrastar incrementos o decrementos, poder impactar en ellos y as\u00ed realizar mejoras en todo momento.<\/p>\n                                                            <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/section>\r\n\r\n    \r\n<\/section>\r\n\n\n<section id=\"ImageTextV2-block_c8897b4e4747c46abb38c9e5be408faf\" class=\"ImageTextV2\">\r\n\r\n    <div class=\"upcoming v2\">\r\n        <div class=\"container\">\r\n            <div class=\"upcoming_text\">\r\n                <div class=\"upcoming_title\">\r\n                    <p class=''>Listo para trabajar con nosotros ?<\/p>\n                <\/div>\r\n                <div class=\"upcoming_kicker\">\r\n                    <p>CONT\u00c1CTANOS<\/p>\n                <\/div>\r\n            <\/div>\r\n            <div class=\"upcoming_media\">\r\n                <a class=\"button button-primary button-icon\" href=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/contacto\/\" target=\"\">Formulario de contacto<\/a>\r\n                <span class=\"upcoming_media_bg\"><img decoding=\"async\" width=\"640\" height=\"421\" data-src=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-upcoming-media-d-2.webp\" alt=\"\" data-srcset=\"https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-upcoming-media-d-2.webp 800w, https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-upcoming-media-d-2-300x197.webp 300w, https:\/\/aurenweb-stg.servidortemporal.net\/mx\/wp-content\/uploads\/2024\/11\/bg-upcoming-media-d-2-768x505.webp 768w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/421;\" \/><\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Las metodolog\u00edas m\u00e1s innovadoras<\/p>\n","protected":false},"featured_media":8325,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5984","solution","type-solution","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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